project arc, Student Lounge
client University of Wollongong
role Branding & Wall Mural Infographic
brief Create a visual identity for the space which reflected the multinational nature of the student body.
design response This infographic wall mural is a numerical re-interpretation of the globe. Using the existing curve of the wall, data including capital cities, oceans, volcanoes and mountains were located numerically on their exact longitudinal reference points. The name "arc"refers both to the curve of the building and the gathering of students from such a wide range of countries and cultures.
project New Childrens' Playground
client Mt Ommaney Shopping Centre, Brisbane
role Design & Documentation
brief Create a vibrant, distinctive play environment designed to be fun & sustainable.
design response These dimensional play elements were cut from single sheets of plantation plywood. Elements were then flat-packed and shipped interstate, where they were re-assembled on site. This design has now been implemented in other states across Australia.
project Start Up Brand Creation
client Equity Economics, Sydney
role Identity Creation, Print, Web & Infographic Design
brief Create a visual language suitable for new financial start up specialising on sustainable economic modelling.
design response The company wanted the brand to stand apart from their competition. The result was concept driver based on a simple dot screen. The concept, while understated, appealed to the Client as it reflected their aim of achieving a balance between society, the economy and the environment.
project Storyboard, Giant Picture Books
client Discover Storyboard
role Design, Illustration and Brand Creation
brief Create a brand and illustration language that is timeless, ageless and gender neutral
design response Large format Illustrations were created using a Photoshop photomontage technique. The brand was designed to be timeless and adaptable to a range of print and AR formats.
project norfolk mall, shopping centre
client Jeff Bennett, Norfolk Mall
role Branding & Environmental Graphics
brief Create a visual identity to compliment the refurbishment of the existing shopping centre on Norfolk Island
design response The design was to re-use the famous Norfolk Island Pine in a contemporary way. Photoshop renderings were used to show the potential of reworked spaces and how the new graphics would work in the existing setting. Project is currently in production.
project The Plum Tree Companies, New England
client Michelle Wheatley
role Brand Creation, Illustration, Print work, Signage
brief Create an brand umbrella language for a series of "Plum Tree" businesses. These included a cafe, providores and online accommodation service for the New England region.
design response As this was a new Client, we gave them a choice of two different strategies - heritage and contemporary. The contemporary strategy (shown) made an instant connection with the Client as it cut through the more "conservative" visual identities usually seen in the region.
project Graphic Wall Murals & Decals
client TFNSW, Information Centre
role Design, documentation and Finished Art
brief Based on previous work done for the TFNSW, rework the "roadmap" concept to work with the new corporate refurbishment.
design response Sydney roadmaps were used to created a graphic language that would be suitable for digitally printed wall murals and graphic decals.
project Human Nature, Family Journals
client The Collett Family, Sydney
role Brand Creation, Illustration, Book Design
brief The Colette Family approached us to create a family brand with a range of print products designed to document childhood milestones.
design response The first of these products was a journal series we called "Human Nature". Based on different aspects of nature, the journals are divided into 5 year milestones of childhood. "Nest" was the first in the series designed for the 0 - 5 yo age group and uses a series of fun bird illustrations throughout.
project New Graphic Wall Murals
client Fernwood Fitness, Broadway
role Concept Design, Finished Art & Implementation
brief Create New Graphic Privacy Murals
design response The goal was to create a dynamic graphic language that can be used in a variety of locations. Using the existing Fernwood brand language, high contrast b&w images of women of all ages, shapes and sizes were used to create a sense of strength and movement.
project Graphic Wall Murals & Privacy Screens
client RTA Corporate Headquarters
role Design, Documentation & Artwork
brief Create a new design language that could be used in a range of situations including wall murals and privacy screens.
design response Sydney roadmaps were used to created a graphic language that would be suitable for digitally printed wallpapers for both internal and external glazed walls.
project Wine Cellar Rebrand
client D'vine Cellars, Sydney
role Brand Creation
brief Create a new visual identity for a wine store in Sydney's Blue Mountains.
design response In order to differentiate our client from cheaper, wholesale liquor stores, we created a distinctive monogram mark. The mark, while understated, reflects the more boutique approach to wine sales shown by our Client. The mark formed the basis of a rebrand which covered a wide range of touch points including a retail refurbishment and a new online retail presence.
project New Boutique Barber
client Chifley Tower, Sydney
role Design & Documentation
brief Create a "heritage" visual identity for new Barber
design response The interiors were designed to reflect a "Gentlemanly" aesthetic. The graphics were designed to compliment & enhance this strategy.
project New Shopping Centre Wayfinding
client AMP Capital Investors, Dapto Mall
role Design, Documentation & Implementation
brief Create and rollout a new carpark wayfinding package
design response Over the years, the car park had evolved into a disorganised series of ramps and mezzanine levels. The design solution, based on a language of large format negative cut arrows, utilises colour and simplicity to effectively move traffic around the car park.